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May 2008
For any globally savvy designer, AIGA XCD in collaboration with Package and Design Magazine of China, take you deep into the heart of China's flourishing design scene. China’s creative spirit is transforming it from the world’s manufacturer to an economy of national brand development and ideation.
Download pdf Design Expedition to China Brochure
Download pdf Design Expedition to China Registration Form
Visit AIGA XCD China Expedition Blog
February—March 2008
For five days, a group of 20 design students from Ohio University will conduct a visual dialogue with the inhabitants of Cholula , Mexico, on ìthornyî topics of social concern.
This is part of AIGA XCD-Ohio University's exchange; a ten-week-long study abroad program, where US-based students will design five public space interventions intended to prompt a bi-cultural conversation about such issues as national identity, racism, immigration, local culture and globalization. Through the studentsí designs, Americans and Mexicans will have the opportunity to share their views on a range of contemporary social problems.
Inspiration for this project include excerpts from Octavio Pazís The Labyrinth of Solitude, Alan Ridingís Distant Neighbors, highlighting the concept of how ìthe otherîóin this case Mexico and the USóis governed by cultural background, and how to facilitate communication, using the language of design.
As part of a firsthand experience of Mexican cultural institutions, students will visit a public school, a hospital, a government office, a maquiladora that produces clothing for the U.S., and see a lucha libre performance. The designs will be displayed in public spaces, in Cholula, at the local market, and on local public transportation. Students will have the opportunity to obtain feedback from the local audience through a conversation with design students from theUniversidad de las Americas and through a critique with Mexican designer Germ·n Montalvo.
This venture is sponsored by The Ohio University ìMexico Art and Designî study abroad program and the Municipal Government of the City of San Pedro Cholula, in partnership with AIGA XCD.
May 21, 2007 World Trade Week NYC
Imagine a busy street in India full of commotion and the daily hustle and bustle. There are millions of people doing their day-to-day tasks, each of them potential customers…or are they? Welcome to “Branding in India” the intriguing subject for World Trade Week NYC’s Global Branding Event. This special symposium was held May 21, 2007, presented by Columbia Business School's Center on Global Brand Leadership and the AIGA XCD as part of World Trade Week NYC 2007.
Leading thinkers from industry, advertising, academia, and design assessed the current state of branding in India; the enormous challenges and opportunities for global and local brands; and the future of Indian branding, at home and in the global market.
Visit World Trade Week NYC and the Center on Global Brand Leadership at Columbia Business School video reports
October 2007 Havana, Cuba
October ushered in the fourth AIGA XCD Sharing Dreams. This cross-cultural collaboration was held in Havana, Cuba, joining 8 Cuban and 8 American designers in a Poster Exhibition focusing on the theme “Design in Culture.” The event received national exposure via print and radio. The Sharing Dreams opening night dovetailed with the opening of the Icograda 2007 World Congress, featuring as its first exhibit. Our collaboration has forged a strong bond and platform for communication and friendship between the two cultures. Visit our archives at www.shared-dreams2007.com.
Better yet, be inspired and get involved for the fifth annual Sharing Dreams in 2008. It promises to be fantástico. For more information, contact Toni O’Bryan at designpartnerships@xcd.aiga.org
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Face Book LogoExtensive documentation of our experience is going on online:: sign on to Flickr view our vibrant photo gallery, and speak your mind (literally!) at our YouTube channel YouTube channel. 
